MEET THE TEAM

“So be sure when you step, step with care and great tact. And remember that life’s a great balancing act”

- Dr Suess
Sara Roe
SARA ROE
DIRECTOR

“You'de be amazed how often 'What if' works”

- Miles Davis
Chris Roe
CHRIS ROE
CREATIVE DIRECTOR

“Do it with passion, or not at all.”

Linda Appleyard
LINDA APPLEYARD
GROUP ACCOUNT DIRECTOR

“AUUUUUUUU AHHHHHHRRR UHRRRR AAAAAAAHG”

- CHEWBACCA
Peter Appleyard
PETER APPLEYARD
DIGITAL DIRECTOR

"To be interesting, you have to be interested"

- David Ogilvy
Eliose Miller
ELOISE MILLER
SENIOR ACCOUNT DIRECTOR

“AROUND THE WORLD, AROUND THE WORLD. AROUND THE WORLD, AROUND THE WORLD.”

- Daft Punk
Loretta Attwater
LORETTA ATTWATER
SENIOR DESIGNER

“Sometimes the road less traveled is less traveled for a reason.”

- Jerry Seinfeld
MITCHELL HUNTER
MITCHELL HUNTER
SENIOR DESIGNER

“Excellence is an attitude”

- Conor McGregor
DANI GRIFFITHS
DANI GRIFFITHS
SENIOR ACCOUNT MANAGER

'Who in the world am I?' Ah, that's the great puzzle!

– Alice In Wonderland
LIV HEMSLEY
LIV HEMSLEY
ACCOUNT MANAGER

“jenny and me was always together like peas and carrots”

- Forrest Gump
JENNY MORRIS
JENNY MORRIS
SENIOR ACCOUNT EXECUTIVE

“Did we just become best friends?”

- Brennan Huff
DAN LOFT
DAN LOFT
JUNIOR DESIGNER

“Have you tried clearing your caché?”

- Every dev, ever
DANI CUADROS
DANI CUADROS
JNR WEB DESIGNER

WE LOVE WORKING WITH

Fuel Sydney
Fuel Sydney
Fuel Sydney

WHO WE ARE

Fuel is a boutique creative agency located in Willoughby, Sydney. We are a collective of creative and marketing specialists with a very personal, down to earth attitude and approach.


Boutique for us means small enough to care but experienced enough to handle the largest of accounts. We are outcome, success and results orientated and pride ourselves on our long term relationships with our clients.


We are passionate about building brands by delivering creative communication strategies and campaigns. No matter what size, sector, budgets or audience, we bring our clients the most up-to-date and effective marketing strategies through traditional, digital and social channels.