BOURBON LEGENDS

CREATIVE, POS DEVELOPMENT, WEB DEVELOPMENT, PREMIUMS, PROGRAM DEVELOPMENT

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Now in its second year, Fuel have worked with the team at Beam Suntory to bring to life their Bourbon Legends trade program. Aimed at both premium top tier venues, as well contemporary bars, Bourbon Legends is a year-long calendar of enticing activity that educates trade and consumers about the exciting world of Bourbon.

Starting with updating the branding and overall look and feel of the trade focused communications from 2016, we also worked on developing the point-of-sale suites for each of the activities to run throughout 2017. We also designed and developed Bourbon Legends’ first Australian website, that features an online venue registration and tracker for reps as well as all the program assets and calendar of activity.

BOURBON LEGENDS
BOURBON LEGENDS
BOURBON LEGENDS
BOURBON LEGENDS
BOURBON LEGENDS
BOURBON LEGENDS
BOURBON LEGENDS