JIM BEAM ‘JOIN THE FAMILY’ APP

CREATIVE, APP DEVELOPMENT, DISPLAY UNIT, PROMOTION MANAGEMENT, TECHNICAL SUPPORT

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In 2015, Fuel partnered with the Beam team to develop and execute the Join the Family personalised label campaign.

Fuel created an off-premise display unit enabling consumers to receive a personalised Jim Beam label instantly at the point of purchase. We developed a user-friendly iPad app, which in turn spoke wirelessly to a label printer to create a bespoke label featuring the consumer’s name/nickname. The campaign was a huge hit, with a corresponding uplift in Jim Beam White sales during the promo period.

JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP
JIM BEAM ‘JOIN THE FAMILY’ APP