Established in 1986, The Blend was created to inspire, support and nurture both experienced professional and developing apprentice bartenders alike. The program is led by industry innovators, mentors and master blenders designed to share and support bartender careers at each stage of their journey. The Blend is a program created by Bartenders for Bartenders.
Members receive invitations to The Blend events and award winning Masterclasses, a quarterly subscription to Barfly magazine delivered direct to their home address, educational tutorials and cocktail recipes on the website and more.
Fuel worked closely with The Blend team to launch the new program with The Perfect Blend cocktail competition registrations website. We also designed and developed the mobile responsive full site for The Blend, involving retouching of all cocktail photography, website design & development, full custom backend database development & ongoing site maintenance.